Banyan Infrastructure is a project finance platform on a mission to use modern software to accelerate the flow of capital to sustainable infrastructure projects around the world. The Banyan Infrastructure software platform empowers global capital markets to finance necessary sustainable infrastructure projects faster by automating the complex and time-consuming processes in the origination, underwriting, and portfolio management of sustainable assets. Banyan Infrastructure announced a $25 million Series B funding round in March 2023.
Banyan Infrastructure (Banyan) offers an end-to-end project finance platform for sustainable infrastructure. Having finished their Series A funding round in 2022, Banyan now had the capital to invest in resources to educate the market and begin communicating the value of their platform. Being a new technology in an underserved market segment, Banyan faced not only the challenge of marketing themselves, but also of describing the problem they solve to a market that has historically relied on siloed, inefficient processes. Essentially, Banyan was creating an entirely new technology segment for project finance.
DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers.
With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.
Dana Filek-Gibson
Dana Filek-Gibson
Mary Duncan-Sain
Mary Duncan-Sain
Nadia Johnson
Nadia Johnson
Phoebe Skok
Phoebe Skok
Melissa Stafford
Melissa Stafford
Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!
Banyan Infrastructure enlisted DG+Design for a complete website refresh, including key messaging development, web strategy, and brand refinement. DG+Design leveraged its marketing expertise and industry knowledge to create audience-focused content, thought leadership, graphic design, and communications support for an updated Banyan Infrastructure brand.
DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.
Banyan Infrastructure is a project finance platform on a mission to use modern software to accelerate the flow of capital to sustainable infrastructure projects around the world. The Banyan Infrastructure software platform empowers global capital markets to finance necessary sustainable infrastructure projects faster by automating the complex and time-consuming processes in the origination, underwriting, and portfolio management of sustainable assets. Banyan Infrastructure announced a $25 million Series B funding round in March 2023.
Dana Filek-Gibson
Dana Filek-Gibson
Mary Duncan-Sain
Mary Duncan-Sain
Nadia Johnson
Nadia Johnson
Phoebe Skok
Phoebe Skok
Melissa Stafford
Melissa Stafford
Banyan Infrastructure (Banyan) offers an end-to-end project finance platform for sustainable infrastructure. Having finished their Series A funding round in 2022, Banyan now had the capital to invest in resources to educate the market and begin communicating the value of their platform. Being a new technology in an underserved market segment, Banyan faced not only the challenge of marketing themselves, but also of describing the problem they solve to a market that has historically relied on siloed, inefficient processes. Essentially, Banyan was creating an entirely new technology segment for project finance.
DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers.
With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.
Website refresh that effectively communicates the value of Banyan’s platform and increased site traffic by 44%.
Ongoing PR strategy and support, facilitating more than 100 media mentions in climate tech outlets, podcasts (Watts Up, Factor This!), and events in 2023 alone.
Delivered deep-dive white paper on Banyan's value proposition with relation to funding from the Inflation Reduction Act driving over 100 net new leads.
DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.
Banyan Infrastructure came to DG+ ready to increase the brand’s thought leadership. The company needed to secure its reputation as a reliable expert in renewable energy project finance to support its software market penetration. Banyan had successfully completed a brand and website launch project with DG+ and now turned its focus to increasing its go-to-market momentum, particularly as shifting policy suddenly put the spotlight on its market segment.
DG+ worked closely with the Banyan Infrastructure team to earn high-profile industry news, podcast, and event placements. DG+ identified internal spokespeople and crafted a media kit, relevant media and speaking pitch topics, and prepared spokespeople for media opportunities.
In Phase 1, DG+ succeeded in placing Banyan’s COO and Co-founder, Amanda Li, and CEO, Will Greene, as featured guests on several industry podcasts, including Watts Up, IGTE, and Factor This! As coached by the DG+ PR team, she focused on brand storytelling around Banyan Infrastructure’s origin, motivations, and novel solutions.
In Phase 2, DG+ shifted Banyan’s talking points to respond to active current events. This effort coincided with the establishment of new catalytic funding sources for renewable energy project finance. Banyan Infrastructure became an expert resource for outlets such as Infrastructure Investor, Impact Alpha, and Latitude Media, and headlined panels at industry events such as Intersolar to provide commentary on the rapidly evolving market. DG+ also led the rollout of key announcements during this phase, including Banyan’s partnerships with the Milken Institute's Community Infrastructure Center, Elemental Impact, SURE, and the Coalition for Green Capital. As the industry evolves, DG+ continues to support Banyan in adapting to current market conversations.
Additionally, DG+ continuously assists Banyan Infrastructure in authoring valuable owned media to grow their thought leadership presence. Banyan Infrastructure employs a blog strategy that prioritizes industry education and publishes research like the annual Project Finance Report, which invites additional media coverage.
By Q2 2024, Banyan Infrastructure surpassed the entire year’s media mentions goal by 20%. Total 2024 media mentions surpassed the yearly goal by 78%.
Earned media placements in 2024 totaled an advertising value equivalent of $5.6 million.
Banyan Infrastructure was a featured guest on industry podcasts, including Watts Up and Factor This!, and successfully landed op-eds in outlets such as Latitude Media and ImpactAlpha.
DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.
Banyan Infrastructure (Banyan) offers an end-to-end project finance platform for sustainable infrastructure. Having finished their Series A funding round in 2022, Banyan now had the capital to invest in resources to educate the market and begin communicating the value of their platform. Being a new technology in an underserved market segment, Banyan faced not only the challenge of marketing themselves, but also of describing the problem they solve to a market that has historically relied on siloed, inefficient processes. Essentially, Banyan was creating an entirely new technology segment for project finance.
DG+ refined Banyan’s brand, updating its color palette, typography, design elements, and core messaging on a fully redesigned website. Banyan’s new website portrays the company as a modern, knowledgeable, and experienced project finance platform provider. In addition, DG+ provides ongoing messaging and PR support to maintain Banyan’s position as a thought leader, including bylines, media outreach, and deep-dive white papers.
With a refreshed brand, Banyan is moving forward from its Series B round of funding to continue developing its reputation as the leading project finance platform for financiers, lenders, developers, and owners of sustainable infrastructure. DG+ continues to be the messaging and design support behind Banyan’s PR, communications, branding, and marketing efforts.
Website refresh that effectively communicates the value of Banyan’s platform and increased site traffic by 44%.
Ongoing PR strategy and support, facilitating more than 100 media mentions in climate tech outlets, podcasts (Watts Up, Factor This!), and events in 2023 alone.
Delivered deep-dive white paper on Banyan's value proposition with relation to funding from the Inflation Reduction Act driving over 100 net new leads.
DG+ refined our brand and catalyzed so much growth for us within our industry. With their renewable energy and technology fluency, they were easily able to understand our novel platform and articulate its value to our customers. Working with DG+ has allowed us to accelerate our online brand presence with a small internal team. That would not have been possible without them.
Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!
