RST NightWash™ is a fully automated solar panel cleaning system designed to increase solar energy production and preserve solar panel warranty. The system has no moving parts and is controlled via smartphone, allowing system owners to clean whenever they need to optimize solar production. It is designed and developed in accordance with solar panel manufacturers’ warranties and maintenance guidelines – and it is one of the only solar panel cleaning systems in the world that is completely green. RST NightWash™ does not use any chemicals or byproducts, just soft, filtered water.
It is common knowledge that solar is an excellent investment. But it is less well known that solar panels must be properly cleaned and maintained in order to maximize production and thus the investment. One of RST CleanTech’s biggest hurdles was educating solar owners about the importance of regular solar panel cleaning. And even the solar owners who are aware of the need to clean are often unsure how to do so safely and effectively. RST CleanTech’s educational challenge was complicated by the need to communicate their unique offering to a wide range of audiences at various levels of awareness. Moreover, their brand needed cohesiveness across both visual design and messaging to build credibility in the marketplace.
RST turned to DG+ to build brand awareness with a brand new website complete with powerful, refreshed key messaging that targets each of RST’s audience segments. We conducted deep-dive interviews with key stakeholders ranging from on-the-ground salespeople to CEOs in order to unpack the biggest barriers to widespread adoption of their automated solar panel cleaning system. In short order, DG+ launched a refreshed RST brand with an engaging new education-forward website along with a suite of sales collateral.
After the website launch, RST enlisted DG+ to support its ongoing marketing efforts with content creation (blogs, case studies, and social media), design (one-pagers, brochures, and sales materials), and digital advertising (Google, LinkedIn, and Facebook).
Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!
RST CleanTech called on DG+Design to design and develop a brand new website, a process that included a messaging overhaul and brand refinement. Post-website launch, DG+ continues to support RST with marketing strategy, written content, and ongoing design services.
“DG+Design has been instrumental to our growth at RST CleanTech. Our disruptive technology requires that we not only find the right customers but also properly educate those customers. DG+ provided excellent content from the start and continues to refine and improve our message and get it in front of the right customers. I would strongly recommend DG+.”
RST NightWash™ is a fully automated solar panel cleaning system designed to increase solar energy production and preserve solar panel warranty. The system has no moving parts and is controlled via smartphone, allowing system owners to clean whenever they need to optimize solar production. It is designed and developed in accordance with solar panel manufacturers’ warranties and maintenance guidelines – and it is one of the only solar panel cleaning systems in the world that is completely green. RST NightWash™ does not use any chemicals or byproducts, just soft, filtered water.
It is common knowledge that solar is an excellent investment. But it is less well known that solar panels must be properly cleaned and maintained in order to maximize production and thus the investment. One of RST CleanTech’s biggest hurdles was educating solar owners about the importance of regular solar panel cleaning. And even the solar owners who are aware of the need to clean are often unsure how to do so safely and effectively. RST CleanTech’s educational challenge was complicated by the need to communicate their unique offering to a wide range of audiences at various levels of awareness. Moreover, their brand needed cohesiveness across both visual design and messaging to build credibility in the marketplace.
RST turned to DG+ to build brand awareness with a brand new website complete with powerful, refreshed key messaging that targets each of RST’s audience segments. We conducted deep-dive interviews with key stakeholders ranging from on-the-ground salespeople to CEOs in order to unpack the biggest barriers to widespread adoption of their automated solar panel cleaning system. In short order, DG+ launched a refreshed RST brand with an engaging new education-forward website along with a suite of sales collateral.
After the website launch, RST enlisted DG+ to support its ongoing marketing efforts with content creation (blogs, case studies, and social media), design (one-pagers, brochures, and sales materials), and digital advertising (Google, LinkedIn, and Facebook).
“DG+Design has been instrumental to our growth at RST CleanTech. Our disruptive technology requires that we not only find the right customers but also properly educate those customers. DG+ provided excellent content from the start and continues to refine and improve our message and get it in front of the right customers. I would strongly recommend DG+.”
Are you looking for marketing, communications, creative, or research help? Simply fill out this form, and we'll be in touch!
